Micro Scooters are an award-winning eCommerce brand who stock robust and flexible scooters suitable for all ages. They are committed to promoting healthy lifestyles in both children and adults, and their extensive range includes scooters, electric scooters and cycling accessories.
As an eCommerce website, Micro Scooters’ primary objective was to drive sales – particularly during traditionally busy retail periods, such as Christmas. A unique challenge faced by Micro Scooters was that, as well as being a retailer, they are a supplier of their own products to third-party stockists. As a result, their eCommerce website was competing against big brand names who stock also Micro Scooters products. This helped them to develop a secondary objective that would help them achieve the first – in order to drive sales, they had to increase brand exposure and awareness of their own eCommerce channel.
To help Micro Scooters achieve their objectives, we developed and implemented a thorough PPC strategy throughout the busy build-up to Christmas. This required an agile approach to advert creation, since Micro Scooters had a consistent rotation of promotional activity such as sales and offers during the period.
Our campaign was comprised of the following strategies:
With the help of our comprehensive PPC campaign, we helped Micro Scooters achieve 46% year-on-year growth. Since the scooters are a considered purchase for gifting, rather than an impulse buy, we found that the remarketing strategy was incredibly effective.