IMI plc is a leading specialist engineering company that designs, manufactures and engineers precision valves and actuators. Their state-of-the-art technologies are integral to vital engineering processes across a range of sectors, such as energy, transportation and infrastructure.
With manufacturing facilities in over 20 countries, IMI is a truly global client.
IMI approached GSM with a view to strengthen their position as a leading global precision engineering group. Their objection was to increase clicks and conversions across their international audience, including:
They also wanted us to help them overcome the obstacle of high cost-per-clicks (CPCs).
In order to help IMI achieve their goal of a high conversion rate across a global audience, we deployed different campaigns to different international audiences. Each unique campaign promoted a unique range of products most relevant to users in a certain locale.
Our PPC strategy was a comprehensive one, and we utilised the following services to reach new audiences worldwide:
To ensure that we maximised the potential of every click, we implemented an incisively targeted Remarketing campaign to cultivate high value leads from returning users.
Our PPC strategy for IMI Hydronic Engineering plc was a demonstrable success and we more than achieved all three of our core objectives.