Politics is everywhere in America right now. We can’t turn on the TV or go on Facebook without being bombarded by what the Republicans are saying right now or what the Democrats did yesterday. Unfortunately, there are two big problems with this (apart from it getting in the way of what I actually want to be watching).
Search engine traffic can be an immensely profitable source of leads. 90% of web experiences start with a search engine. And the ability to rank successfully for high-traffic keywords is one of the most valuable marketing skills you can have in your company.
Office coffee is a nice afternoon break for a pick-me-up, but what about office candy? Having a bowl of office candy at work can offer all the same benefits: an energy boost and a gathering place for coworkers. According to the National Confectioners Association, approximately one-third of Americans report having a communal candy bowl at work. So, if your office isn't part of that one-third, it might just be time to join in.
Since the early months of 2020, coronavirus has swept through the states, impacting every American one way or another. While COVID-19 cases are still popping up worldwide, it's time for Americans to go back to work. Adults can start to re-enter the workforce safely. As people begin to work again, the American economy will be stimulated. Additionally, fewer people will be relying on the government for income, reducing the burden on the entire country.
Do you or a coworker have a bad habit of leaving dirty dishes in the sink or around the office? Dishwasher phobia is real. This guide is a tongue-in-cheek look at how to get coworkers on board with cleaning up after themselves in the least abrasive way possible. Have a laugh and find real solutions to the sink full of dirty dishes....right next to a perfectly working dishwasher.
PPC ad fraud can eat into your budget and stop your ad campaigns in their tracks. Learn about some common PPC fraud scams, and how you can detect and fight them.
Launching a pay per click (PPC) campaign is a smart marketing strategy, but are you protected from ad fraud? Here is exactly what you need to know.
You might work hard to optimize your ad campaigns, but if you’re not careful about preventing advertising fraud then you’ll find that you could be losing more money than you’re making. In fact, reports show that losses from digital ad fraud are exceeding 42 billion a year.
In order to protect your precious investment into digital marketing strategies, you’ll need to ensure you’re taking the necessary precautions against online advertising fraud. Here’s what to know about it and how to stop it from happening to you.
True, there are many aspects that are involved with digital marketing, ranging from doing a keyword analysis for your website, doing SEO work, doing PPC campaigns, etc. Although all of these are important, people put a lot of emphasis upon the latter. In this regard, the first place that comes to mind to do this is Google. Of course, this is the proverbial 800 lb. gorilla in the PPC space, with the most outreach that is currently available.
But Google can be quite expensive in the end you can literally see your PPC budget evaporate quickly in a flash. Are there other alternatives? Yes, there are, and one, in particular, is known as Microsoft Advertising, which is the focal point of this blog.
A company's brand colors are a key part of its image. The colors chosen for a logo and brand can evoke feelings of confidence, trust, passion, and hunger in consumers without them even knowing it. Check out our breakdown of the color psychology behind some of the most common brand colors.